De Oratore, Rhetorica Tomus I. Cicero, Marcus Tullius, creator; Wilkins, Augustus S. (Augustus Samuel), d. 1905, editor
Equidem primum considerare soleo, postuletne causa; nam neque parvis in rebus adhibendae sunt hae dicendi faces neque ita animatis hominibus, ut nihil ad eorum mentis oratione flectendas proficere possimus, ne aut inrisione aut odio digni putemur, si aut tragoedias agamus in nugis aut convellere adoriamur ea, quae non possint commoveri.
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Iam quoniam haec fere maxime sunt in iudicum animis aut, quicumque illi erunt, apud quos agemus, oratione molienda, amor odium iracundia, invidia misericordia, spes laetitia, timor molestia: sentimus amorem conciliari, si id iure videamur, quod sit utile ipsis, apud quos agamus, defendere, aut si pro bonis viris aut certe pro eis, qui illis boni atque utiles sint, laborare, namque haec res amorem magis conciliat, illa virtutis defensio caritatem; plusque proficit, si proponitur spes utilitatis futurae quam praeteriti benefici commemoratio.
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